A new ‘paparazzi-proof’ scarf gives the wearer a virtual invisibility in front of flash photography.
The ISHU scarf, designed by Dutch-born fashion entrepreneur Saif Siddiqui, is intended to give people — especially famous people tired of being photographed in public — a way to fight back against photographers by essentially making them invisible.
The scarf reflects the light of the flash back into the camera, rendering the subject effectively blacked out of the photo. However, it has no effect on non-flash photography.
“The main intention is to make people aware of how important privacy actually is,” Siddiqui said. “Everyone has a ‘brand’ online, and with [the scarf], people are back in control of their privacy.”
According to the company, Siddiqui got the inspiration when bike reflectors altered a photo of his friends in 2009. Five years later, the scarf was officially launched.
Cameron Diaz, Joe and Nick Jonas, and DMX, have all been seen in the scarf which costs from $268 to $478, and will be available online Aug. 22. A tie and pocket square will soon be added. A cell phone case is already available.